How to Start an Activewear Brand (Step-by-Step)

Starting your own activewear label can feel like a big leap, but with the right support, it’s absolutely doable. At Activewear Bali, we’ve helped hundreds of founders take their ideas from concept to finished product. Whether you’re launching your first capsule or building a full-scale line, we’ve simplified every step.
Here’s how to go from idea to activewear collection, without the stress.

1. Define Your Brand Direction

Think about what your brand stands for. Are you focused on performance-based gymwear? Do you want to create soft, flexible sets for yoga or loungewear? Is sustainability at the heart of your brand?
Start by identifying your target audience, the style you want to offer, and the message behind your brand. These decisions will guide the look, feel, and functionality of your collection.

2. Choose Your Fabrics

Fabric choice is everything in activewear. It affects how your pieces feel, fit, perform, and hold up over time. At Activewear Bali, we stock a handpicked range of high-quality, eco-certified fabrics, including:

  • Power-Fit® (Korea) – Designed for compression and support
  • REPREVE® (USA) – Made from recycled plastic bottles, ideal for gymwear and athleisure
  • Carvico® (Italy) – Soft, breathable, and perfect for more premium or lifestyle collections.

We’ll walk you through the options and help match your designs to the right materials.

3. Share Your Designs

To move forward, we need more than ideas. We work from clear design references, including front and back images, screenshots, tech packs, or detailed line drawings. These help us understand exactly what you want to create and how you want it to fit and function.
If you’re not sure what to send, our team can guide you on how to prepare your files for production.

4. Test and Tweak Your Samples

Once your samples are ready, you’ll get the chance to try them on, check how they fit, and see how they feel in real life. If something’s off—even slightly—you can let us know. We’ll adjust the design or construction until you’re happy with every detail.

5. Time to Produce

Once you’re fully satisfied with the samples, we get started on bulk production. Whether you’re ordering a smaller run or going big from the start, we keep everything consistent and on point. Our production is handled in-house by experienced staff who follow ethical practices and know how to deliver high-quality work, every time.

6. Launch Your Brand

With your collection ready, it’s time to launch. While we don’t handle marketing directly, we’re happy to share tips on what works, including:
How to prep for product photography
Simple packaging ideas
Suggested pricing strategies
Which online platforms to consider
We’ve seen hundreds of successful launches and can help you avoid common missteps.

Why Brands Choose Activewear Bali

We’re more than just a manufacturer. We’re a hands-on partner committed to helping your brand grow. Here’s what makes us different:

  • Premium, sustainable fabrics are always in stock.
  • Ethical, in-house production from start to finish.
  • Low MOQs so you can start small and grow at your own pace.
  • Transparent communication and support at every stage.

Whether you’re launching a focused gymwear label or a more relaxed athleisure brand, we’re here to support your vision.

Let's Build a Brand That Moves People

Starting your activewear line doesn’t have to be complicated. With the right partner, it can be exciting, empowering, and profitable.
Ready to bring your ideas to life? Let’s create something great—together.
Activewear Bali – Built for Brands That Move.