Lower Import Tariffs on Activewear – Effective August 1, 2025

International trade regulations have shifted significantly over the past few years, impacting the cost of bringing activewear into the US. From August 1, 2025, there’s positive news: tariffs across the United States, European Union, United Kingdom, and Australia are settling at lower, more stable rates. This shift opens one of the most cost-effective windows for brands to schedule activewear production and global distribution.

U.S. Activewear Tariffs Reduced – Lower Margins

The United States is a major market for activewear brands worldwide. Import duties in recent months have fluctuated sharply, at times reaching 30–34%. Beginning August 1, 2025, these tariffs decrease to an average of around 19%.
For businesses importing activewear, this means:

Lower landed costs: Reduced duty rates cut total import expenses.
Predictable pricing: With tariffs now stable, brands can confidently set wholesale and retail pricing months ahead.
Healthier profit margins: Paying less in duties frees up capital for reinvestment or competitive pricing strategies.

Example: A shipment of 1,000 leggings previously subject to a 30% tariff could now incur only 19%, resulting in significant cost savings per order.

European Union – Stable Import Duties
The EU maintains consistent tariffs of 12–14% for activewear imports. With no new changes announced, brands distributing across Europe benefit from predictable costs and simplified planning.

United Kingdom – Steady and Dependable
The UK mirrors the EU’s stability with tariffs also at 12–14% allowing activewear businesses to manage cross-border operations and pricing structures without the uncertainty of rising duties.

Australia – Low Import Rates
Australia remains a highly attractive market for activewear brands, applying one of the lowest import duties globally at around 5%. This continues unchanged after August 2025, ensuring a strong opportunity for wholesale and retail expansion.

Why This Matters for Activewear Brands

The tariff adjustments present major advantages for brands manufacturing and importing activewear:

Reduced Costs: Lower U.S. duties enhance pricing flexibility and improve landed cost efficiency.
Confidence in Planning: Stable tariffs across major markets make production and distribution planning easier.
Higher Returns: Savings on tariffs allow more investment in marketing, innovation, or expanding product lines.
Simplified Global Rollouts: Predictable rates in the EU, UK, and Australia support multi-region launches without sudden cost spikes.

Preparing Your Imports

Activewear brands looking to restock or launch new collections should:

Secure production schedules early to guarantee timely deliveries and reserve manufacturing slots.
Request detailed landed cost estimates, including updated tariffs for accurate budgeting.
Consider scaling orders to leverage the current favourable tariff environment.

Market	Tariff Rate (Aug 2025)	Trend
USA	~19%	Reduced from 34% peak
EU	~12-14%	Stable
UK	~12-14%	Stable
Australia	~15%	Stable

Final Note

With tariffs now easing and consistent across all markets, now is the time for activewear brands to align production and imports. Reduced duties mean stronger margins, predictable pricing, and greater opportunities to scale globally with confidence.
Plan ahead to capture these cost benefits and secure your position in the activewear market for upcoming seasons.

Lower Import Tariffs on Activewear – Effective August 1, 2025

U.S. Activewear Tariffs Reduced – Lower Margins

Why This Matters for Activewear Brands

Preparing Your Imports

Final Note

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