Costs and margins
How to Budget Your Activewear Brand
Starting at US$13.50 a piece, you can keep your activewear startup costs low. A first custom collection in our recycled performance fabrics costs from US$4,660 to make in Bali and sells for around US$22,660 at full price. Most brands mark up our pieces by 4.5 to 7 times.
First order
Price Per Piece
Sports tops and training shorts start at US$15 each, and leggings start at US$19. This price includes pattern making, sewing and the finished piece packed in its own zip-lock bag, with your logo, washing instructions and size guide heat-pressed inside the back. After you approve your samples, the price we confirm is what you’ll see on your invoice. Shipping is quoted separately, and you’ll pay import duties in your country.
Example budget
Activewear Startup Costs
For example, if you launch with three sports tops, two pairs of training shorts and one pair of leggings, all in Comfort Luxe, you might order 50 of each top, 55 of each pair of shorts and 40 leggings, for a total of 300 pieces. Making this collection costs from US$4,660, and DHL Express shipping adds around US$600.
Retail and margin
Pricing Your Range
A US$19 legging often sells for around US$79, and a US$15 top or pair of shorts for around US$75.
At those prices, the example collection is worth around US$22,660 in sales. Once production and shipping are paid, around US$17,400 stays with you, a gross margin of around 77%. Samples, import duties and marketing come out of that.
Adding prints
What a Print Adds
A digital print adds around US$1.50 to a sports top or pair of training shorts, and around US$3.50 to leggings. We print on Comfort Luxe, our REPREVE® recycled nylon from the US, using Italian MS machines. The dye goes straight into the fibre, so colours stay deep, and the printed fabric arrives in Bali every week. If you have a tight deadline, we can sublimate polyester here in Bali in 2 to 3 working days.
Make it yours
Adding Custom Branding
Many sportswear brands add their name or a short slogan around the waistband. A custom elasticated jacquard waistband gives your label this detail, with your logo or tagline made into the elastic, so it shows every time your customer trains or shares a photo. This is our most popular branding upgrade.
The jacquard elastic sits around the waist of leggings or shorts and under the bust of sports bras. It costs US$2 a metre, from 300 m, so around US$600, enough for about 100 sets of tops and bottoms. Branded packaging, custom hang tags and extra heat-pressed logos are quoted separately.
FAQ
Your Budget Questions
How much does it cost to launch an activewear collection?
For a first collection of 300 custom pieces, it costs from US$4,660, and DHL Express shipping adds around US$600. Set aside extra for samples, import duties and your launch marketing.
What should I charge for my activewear?
Most labels set their retail prices at 4.5 to 7 times our factory price. Many also sell to studios at wholesale, so leave room in your retail price for both.
How do I keep my first activewear order affordable?
Choose plain colours we already have in stock. Our ready designs have no development fee, and once a style sells, you can reorder from 150 pieces.
How many styles should my first activewear collection have?
Most labels start with 4 to 6 styles, like two tops, leggings and training shorts. Court brands often add dresses and skorts. Sample one or two more styles than you plan to sell.
Next step
Get Your Prices
Send us front and back images, clear line drawings or a tech pack for each design. Let us know if each style is plain or printed and which fabric you want. You’ll get your free price estimate within 2 to 3 days. For ready designs, just send the style code and fabric.