The Rise of Sustainable Activewear: Trends in the USA and Australia

As the activewear industry continues to evolve, sustainability has emerged as a key focus, particularly in markets like the USA and Australia. Over the past five years, consumer demand for eco-friendly activewear has grown exponentially, driven by increasing awareness of environmental issues and a shift toward ethical fashion choices. At Activewear Bali, we specialize in manufacturing high-end, luxe-quality activewear for B2B brands globally, catering to both established businesses and aspiring startups.

Sustainable Activewear Market Growth

The global market for sustainable activewear was valued at approximately $9.5 billion in 2022, with projections suggesting it could reach $20.3 billion by 2032, growing at a CAGR of 8.2%. Both the USA and Australia have played significant roles in this upward trend, reflecting a growing preference for activewear made from eco-friendly materials such as recycled polyester, organic cotton, and biodegradable fabrics.

USA: Leading the Sustainability Movement

The USA has been at the forefront of the sustainable activewear movement, with consumers actively seeking brands that prioritize eco-conscious production. Studies show that American consumers are willing to pay a premium for activewear that offers:

  • Ethical sourcing and manufacturing
  • Recycled and sustainable materials
  • Transparency in production practices

With sustainability becoming a mainstream priority, brands increasingly turn to Bali’s best activewear manufacturers, such as Activewear Bali, to produce collections that align with these values.

Australia: A Market Built on Eco-Consciousness

Australia, known for its outdoor and fitness culture, has seen a similar surge in demand for sustainable activewear. Brands are capitalizing on this trend by offering:

  • Eco-conscious designs tailored to active lifestyles
  • Activewear made from recycled plastic bottles & Reclaimed Nylon
  • Small-batch, ethical production processes

At Activewear Bali, we partner with numerous Australian startups and established brands to create luxury activewear that meets the highest sustainability standards without compromising performance and style.

Getting Started with Sustainable Activewear Production

To successfully launch a sustainably manufactured activewear line, it’s essential to partner with a manufacturer with easy access to premium eco-friendly fabrics. At Activewear Bali, we work with top-tier materials such as Korean Power Fit fabrics, incorporating the world’s most used spandex to provide the perfect level of compression and flexibility. These fabrics offer the right amount of support during intense workouts, helping hold the body together while allowing for maximum movement.
For brands catering to lighter activities such as yoga, pilates, and athleisure wear, we provide more flexible fabrics that offer superior comfort and stretch without sacrificing durability.

Fabric Certifications Matter

At Activewear Bali, we ensure that all our fabrics are OEKO-TEX® certified, guaranteeing they are free from harmful substances. Additionally, we use Global Recycled Standard (GRS) certified fabrics to ensure traceability and responsible sourcing.

Why Brands Choose Activewear Bali for Sustainable Production

Whether you’re an emerging startup or an established activewear brand, partnering with a trusted activewear manufacturer is crucial for success. At Activewear Bali, we offer:

  • Eco-Friendly Fabrics: We use premium materials like ECONYL®, REPREVE®, and Korean Power Fit fabrics.
  • Ethical Production: Our manufacturing processes adhere to fair trade standards, ensuring workers’ well-being.
  • Low MOQs for Startups: We understand the challenges new brands face and offer low minimum order quantities (MOQs) to help them scale.
  • Quick Turnaround Times: Our efficient production processes help brands get their collections to market faster.

The Importance of Eco-Friendly Dyes and Sustainable Packaging

When choosing an activewear manufacturer, it’s essential to ensure they use eco-friendly dyes and sustainable packaging solutions. Harmful chemicals in traditional dyeing processes can have a significant environmental impact, making it crucial to opt for manufacturers prioritizing sustainability at every production stage.
At Activewear Bali, we exclusively use eco-friendly dyes from industry-leading companies such as Dystar in the US, which are certified for their environmentally responsible processes. These dyes minimize water pollution and ensure the final product is safe for the wearer and the planet.
Additionally, packaging plays a vital role in a brand’s sustainability efforts. We utilize packaging made from organic materials, such as those supplied by Avani, crafted from cassava starch. This biodegradable packaging solution decomposes naturally, leaving zero waste behind, and comes with the necessary certifications to verify its eco-friendliness.
By working with a manufacturer committed to using eco-friendly dyes and sustainable packaging, brands can enhance their environmental credentials while delivering high-quality products to their customers.

The Future of Sustainable Activewear

Looking ahead, the demand for luxury, eco-friendly activewear is expected to continue its upward trajectory. Brands that embrace sustainability not only contribute to environmental conservation but also resonate more with conscious consumers. Innovations such as closed-loop production cycles and digital printing techniques will further revolutionize the industry.

Frequently Asked Questions (FAQs)

Q: What is Activewear Bali’s minimum order quantity (MOQ)?
A: We offer low MOQs to accommodate startups and help them scale their business efficiently.
Q: How long does production take?
A: Our quick turnaround times ensure your collection reaches the market as fast as possible.
Q: Are your fabrics certified eco-friendly?
A: Yes, all our fabrics come with necessary certifications like OEKO-TEX® and GRS.

Start Your Sustainable Activewear Journey Today

Want to experience the quality firsthand? Order our fabric swatch pack or activewear starter pack, carefully curated with our top eco-friendly materials, including Korean Power Fit and REPREVE®. These packs allow you to know each fabric’s compression and flexibility and know the hand feel of our sustainable fabrics before making a commitment.
Ready to get started? Book a free consultation today to discuss your brand’s sustainable activewear needs and learn how we can help bring your vision to life.